With acquisition costs on the rise and efficacy of paid media on the decline, retention and customer LTV have become one of the most important factors in the success of DTC brands. Newly acquired customers have to be retained at higher rates than before in order to drive long term, lasting business growth and profitability.
As the CMO of one of the fastest growing DTC beauty brands today, Jones Road Beauty, I’m always looking for the highest leverage activities I can do that drive the…
DTC growth has become increasingly challenging, expensive and unstable, especially post-iOS14. The new-found challenges associated with scaling your DTC brand through paid media alone has illuminated a lot of weak spots brands were leaving unaddressed before Apple’s update – like retention and subscription revenue growth.
About the author: Ash Melwani is the co-founder and CMO of Obvi, a $30M DTC health and wellness brand. Prior to co-founding and scaling Obvi, Ash co-founded Ghost Media, a…
About The Author & Brand: Jason Wong is the Founder of Pughaus where he invests in and advises leading DTC and SaaS companies. Jason is also the CEO of Doe…
ABOUT THE AUTHOR: Ash Melwani is the co-founder and CMO of Obvi, a $30M DTC health and wellness brand. Prior to co-founding and scaling Obvi, Ash co-founded Ghost Media, a…
ABOUT THE AUTHOR: Adam Lovallo is the founder of Thesis, a performance marketing and CRO company. He is also the founder of Grow.co, a community and events series for growth…
ABOUT THE AUTHOR: Ari is Director of Growth @ Sharma Brands, a DTC operator, and the Creator of Go-to-Millions. She’s launched/scaled some of the biggest eCommerce brands in the world for celebrities…
Subscriptions are a journey and can be tough to get right with your DTC e-commerce brand. A lot of times brands don’t fully appreciate their customer’s journey and interaction with…