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Posts by tag

PAID MEDIA

8 posts
  • DTC
  • PAID MEDIA
  • SaaS

👩🏻‍💻 Bari’s Bootcamp: How to Write an Organic Social Strategy

  • November 30, 2022
  • Bari Rosenstein
👩🏻‍💻 Bari’s Bootcamp: How to Write an Organic Social Strategy
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  • DTC
  • PAID MEDIA
  • SaaS

3 Reasons Why I Recommend Using MarketerHire To Find Top Tier Talent

  • September 15, 2022
  • Ash Melwani
About the author: Ash Melwani is the co-founder and CMO of Obvi, a $30M DTC health and wellness brand. Prior to co-founding and scaling Obvi, Ash co-founded Ghost Media, a…
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  • DTC
  • SaaS
  • Software Reviews

How Doe Lashes Scaled Their TikTok Account Over 2,900% With The Triple Pixel

  • September 13, 2022
  • Jason Wong
About The Author & Brand: Jason Wong is the Founder of Pughaus where he invests in and advises leading DTC and SaaS companies. Jason is also the CEO of Doe…
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  • DTC
  • PAID MEDIA

Creative Fatigue: It’s a Lie

  • August 16, 2022
  • RC Williams
Hot take of the week: creative fatigue is a lie that is sold to us by agencies and creative producers. If you have wide-appealing ads that are very designed and…
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  • DTC
  • SaaS
  • Software Reviews

A Love letter To My World-Class Marketers I Hired In <48hrs via MarketerHire

  • July 28, 2022
  • arisadwickmurray
ABOUT THE AUTHOR:  Ari is Director of Growth @ Sharma Brands, a DTC operator, and the Creator of Go-to-Millions. She’s launched/scaled some of the biggest eCommerce brands in the world for celebrities…
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  • PAID MEDIA

Debate: Cost Caps vs. Lowest Cost

  • July 25, 2022
  • RC Williams
Cost caps or lowest cost? There’s been a lot of debate lately on which bidding strategy can provide the most media efficiency and spend consistency. Cost caps can do a…
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  • PAID MEDIA

How Whitelisting Editorial Content Can Cut Your CPAs By 40%

  • July 19, 2022
  • RC Williams
What Is Third-Party Content Whitelisting & How Does It Work? In the post-iOS 14 world, growth marketers now have to put even more consideration into how they’re interacting with customers,…
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  • PAID MEDIA

This Personal Care Brand Cut Their Prospecting CPA by 31% With Content Whitelisting – Here’s How.

  • July 19, 2022
  • RC Williams
Content Whitelisting 101 Content whitelisting is the practice on paid social platforms of using a third-party voice (for example, a handle on FB/IG) to drive traffic to a piece of…
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