👩🏻💻 Bari’s Bootcamp: How to Write an Organic Social Strategy
👩🏻💻 Bari’s Bootcamp: How to Write an Organic Social Strategy
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PAID MEDIA
8 posts
3 Reasons Why I Recommend Using MarketerHire To Find Top Tier Talent
About the author: Ash Melwani is the co-founder and CMO of Obvi, a $30M DTC health and wellness brand. Prior to co-founding and scaling Obvi, Ash co-founded Ghost Media, a…
How Doe Lashes Scaled Their TikTok Account Over 2,900% With The Triple Pixel
About The Author & Brand: Jason Wong is the Founder of Pughaus where he invests in and advises leading DTC and SaaS companies. Jason is also the CEO of Doe…
Creative Fatigue: It’s a Lie
Hot take of the week: creative fatigue is a lie that is sold to us by agencies and creative producers. If you have wide-appealing ads that are very designed and…
A Love letter To My World-Class Marketers I Hired In <48hrs via MarketerHire
ABOUT THE AUTHOR: Ari is Director of Growth @ Sharma Brands, a DTC operator, and the Creator of Go-to-Millions. She’s launched/scaled some of the biggest eCommerce brands in the world for celebrities…
Debate: Cost Caps vs. Lowest Cost
Cost caps or lowest cost? There’s been a lot of debate lately on which bidding strategy can provide the most media efficiency and spend consistency. Cost caps can do a…
How Whitelisting Editorial Content Can Cut Your CPAs By 40%
What Is Third-Party Content Whitelisting & How Does It Work? In the post-iOS 14 world, growth marketers now have to put even more consideration into how they’re interacting with customers,…
This Personal Care Brand Cut Their Prospecting CPA by 31% With Content Whitelisting – Here’s How.
Content Whitelisting 101 Content whitelisting is the practice on paid social platforms of using a third-party voice (for example, a handle on FB/IG) to drive traffic to a piece of…