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Posts by author

RC Williams

8 posts
Growth @ MSA, DTC Hacks
  • DTC
  • SaaS
  • Sponsored

Why Smartrr Is The Most Important LTV Tool in DTC.

  • October 21, 2022
  • RC Williams
With acquisition costs on the rise and efficacy of paid media on the decline, retention and customer LTV have become one of the most important factors in the success of DTC brands. Newly acquired customers have to be retained at higher rates than before in order to drive long term, lasting business growth and profitability.
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  • DTC
  • SaaS
  • Software Reviews
  • Sponsored

DTC Leaders Are All Turning To Smartrr To Power Their Subscriptions — Here’s Why.

  • October 5, 2022
  • RC Williams
DTC growth has become increasingly challenging, expensive and unstable, especially post-iOS14. The new-found challenges associated with scaling your DTC brand through paid media alone has illuminated a lot of weak spots brands were leaving unaddressed before Apple’s update – like retention and subscription revenue growth. 
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  • DTC
  • PAID MEDIA

Creative Fatigue: It’s a Lie

  • August 16, 2022
  • RC Williams
Hot take of the week: creative fatigue is a lie that is sold to us by agencies and creative producers. If you have wide-appealing ads that are very designed and…
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  • PAID MEDIA

Debate: Cost Caps vs. Lowest Cost

  • July 25, 2022
  • RC Williams
Cost caps or lowest cost? There’s been a lot of debate lately on which bidding strategy can provide the most media efficiency and spend consistency. Cost caps can do a…
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  • DTC
  • SaaS
  • Software Reviews

The Three Most Important Points in Acquiring a Subscriber

  • July 19, 2022
  • RC Williams
Subscriptions are a journey and can be tough to get right with your DTC e-commerce brand. A lot of times brands don’t fully appreciate their customer’s journey and interaction with…
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  • DTC

Powering Subscription Growth: How Rejuvia Uses Smartrr to Scale

  • July 19, 2022
  • RC Williams
Rejuvia was founded by RC and Kristen Williams in 2020. The two loved the idea of CBD and how it was just starting to enter the marketplace in the United States. …
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  • PAID MEDIA

How Whitelisting Editorial Content Can Cut Your CPAs By 40%

  • July 19, 2022
  • RC Williams
What Is Third-Party Content Whitelisting & How Does It Work? In the post-iOS 14 world, growth marketers now have to put even more consideration into how they’re interacting with customers,…
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  • PAID MEDIA

This Personal Care Brand Cut Their Prospecting CPA by 31% With Content Whitelisting – Here’s How.

  • July 19, 2022
  • RC Williams
Content Whitelisting 101 Content whitelisting is the practice on paid social platforms of using a third-party voice (for example, a handle on FB/IG) to drive traffic to a piece of…
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