Weeks before the rollout of iOS 14, Elijah and his team knew they needed to find the right solution to impending attribution challenges, fast. Their clients were asking questions the team just didn’t know how to answer.
—
Overview
When Elijah founded Modifly, he was passionate about building a business that genuinely served his clients – or his partners, as he calls them. He describes Modifly as working as an extension of his clients’ teams; that’s why he was so proactive when the news broke of upcoming iOS 14 data loss.
Weeks before the rollout of iOS 14, Elijah and his team knew they needed to find the right solution to impending attribution challenges, fast. Their clients were asking questions the team just didn’t know how to answer.
—
The Challenge
Elijah’s team tested a variety of reporting tools, and found that despite exorbitant pricing, none seemed to improve data accuracy. Clients remarked that on-platform reporting was more reliable than the tools they were testing – even when platform-reported data trust was at an all time low.
Beyond the issues of pricing and accuracy, actually using other reporting tools was an enormous lift. Between messy integration, uncovering the right data, and helping clients make sense of it, each platform required a huge amount of time and energy.
—
The Solution
Implementing Triple Pixel eliminated the informed-guessing, connecting the dots, and frustration that came from the data loss after iOS 14. Elijah’s team was finally able to identify exactly how much revenue to attribute to each channel and ad, improving client performance and trust.
Elijah was pleasantly surprised by the affordable pricing of Triple Whale, as well as how quickly his team and clients were able to get set up. After setting up the dashboard, the Modifly team was able to run more efficient tests – ultimately saving clients a significant amount of ad spend in testing.
—
The Results
Within 90 days of implementing Triple Whale, Elijah and his team were able to improve client performance – post iOS 14 – by 20%, with the support of Triple Pixel insights.
This included increasing one client’s AOV by 75% on first-time customers because Triple Whale’s data showed they had a 65% chance of buying that same product within 90 days.
Modifly also saved an average of about $1,400 per client after transitioning to Triple Whale.
—
If you’d like to sign up for Triple Whale and get better data for your marketing ecosystem, then click here and let them know Elijah from Modifly sent you!
