With acquisition costs on the rise and efficacy of paid media on the decline, retention and customer LTV have become one of the most important factors in the success of DTC brands.
Newly acquired customers have to be retained at higher rates than before in order to drive long term, lasting business growth and profitability.
That’s why the foundation on which you build your retention and subscription is now one of the most important decisions you make. It’s not something that you can get wrong and hope that your customers don’t notice. Nowadays, customers are essentially requiring branded, VIP experiences from the DTC brands they shop from otherwise it’s no game.
The rapid change in customer preferences and the importance of retention and LTV in DTC is what has given rise to Smartrr. And what has made Smartrr one of the most important subscription tools out there for your DTC brand.
Smartrr has turned what has historically been “just an app” into what is now a critical growth and customer experience channel for your business. Continue reading to see how.
Smartrr leads the way in customer experience innovation & turns your new customers into brand champions.
One of the most important aspects of your subscription model is nailing the customer experience. Smartrr enables you to customize your account portal to match your brand and website, while giving your customers the best and most seamless experience possible.
Across other subscription platforms, customer accounts are typically painful to navigate, which leads to frustration and increased churn. Smartrr is built to solve this and build for the end customer first, then the merchant. Not the other way around like other apps.
It’s important to make a distinction between new customers who have purchased from you versus new customers who are sold by you. Not all new customers are immediately sold by your brand, even after they have purchased (even if you’re a subscription-only store). This makes it increasingly more important to offer them the best experience possible. Features like:
- The ability to easily skip, cancel and gift subscriptions
- Easily add and subtract products from shipments
- Change addresses and shipping dates
- Earn loyalty rewards and gifts
…are all incredibly valuable to your subscribers, so it’s almost a requirement to offer these features. And Smartrr has all of these and many more perfected which is evident in the increased business successes they’ve been able to drive for their merchants.
In the first 60 days of integrating with Smartrr, merchants see their subscription revenue 2x’ing, their sales over a subscribers lifetime growing over 500%, significantly higher retention rates and a steep decrease in customer support tickets related to subscription challenges (over a 70% decrease).
These metrics go to show just how valuable a Smartrr VIP branded experience can be for your subscribers and revenue growth. So it’s no wonder brands like Starface, Armra, Jolie, Avaline and many more are turning to Smartrr.
The easier and more special your customer experience is, the more happy and satisfied your customers will be, thus the more LTV and revenue growth you get to enjoy!
Smartrr offers best-in-class subscription analytics to drive impactful business decisions.
Getting deep insights into the performance of your subscription business has historically been tough thanks to unusable analytics dashboards, unclear metrics and indecisive attribution pictures. Smartrr, though, has turned the standard subscription analytics mess into a strength for your business.
With best-in-class dashboards, data and visualization tools, Smartrr is able to help you find actionable data in your subscription busines that you otherwise would have missed. Examples include:
- Subscriber geographic density: where are the bulk of your subscribers located?
- Attribution: where are the bulk of your subscribers actually coming from?
- SKU: Which SKU drives the most subscription revenue? Which bundles?
And much, much more. Smartrr’s analytics (powered by Looker) finally allow you to get clarity in your subscription metrics, empowering further growth and scale in your business.
If you’re looking to scale your Shopify DTC brand and offer subscriptions to your customers, I would highly recommend checking out Smartrr and getting integrated with their subscription platform today.
There are genuinely no subscription app options out there that can do what Smartrr can do for your eCom business as you grow. Check Smartrr out HERE and tell them we sent you!