DTC growth has become increasingly challenging, expensive and unstable, especially post-iOS14. The new-found challenges associated with scaling your DTC brand through paid media alone has illuminated a lot of weak spots brands were leaving unaddressed before Apple’s update – like retention and subscription revenue growth.
Nowadays, it is without a doubt that customer retention LTV extension is one of the most impactful areas for a DTC brand in terms of its revenue and profit growth. And there are a lot of different ways and tactics to address it – but the foundation you build your retention strategy will be one of the most important decisions you make as a brand.
Choosing the right foundation for subscription success and be business trajectory-changing and truly ignite revenue growth that otherwise wouldn’t have existed. And that is exactly why DTC leaders across the board are all turning to Smartrr to power their subscription businesses.
Smartrr is the only Shopify subscription tool built with the actual customer in mind
Don’t get us wrong – there are a TON of subscription tool options available for Shopify DTC brands. And it can be hard to decide which is the best and which tool genuinely fits your brand.
For us though, it became extremely clear that Smartrr is the best tool on the market because they are the only tool that is built with your actual customer in mind. From start to finish, Smartrr’s products are all built to help engage and activate your customers through an incredible experience, all while turning them into lifelong brand champions. Here are a few ways how they do it:
Smartrr provides a consistent, VIP branded experience throughout the customer portal. Essentially, Smartrr offers a white-labeled customer experience that you can customize as deeply as you’d like to adhere to your existing website and brand. Most of the other subscription options out there are cookie-cutter and allow for minimal customization in the customer experience – Smartrr flips that on its head.
Smartrr is constantly dropping new customer features to extend LTVs and make subscriber retention a growth channel. From giving your subscribers the ability to gift an upcoming subscription order to offering loyalty points, rewards, exclusive products and gifts, Smartrr is been able to drive immediate business results.
Over the course of just 60 days, Smartrr merchants have been able to consistently 2x their subscription revenue, 5x their sales over a subscribers lifetime, increase their monthly subscriber retention to 94%+ and significantly decrease customer support tickets.
Smartrr also makes it seamless to hyper-customize your subscription offerings. Sequential subscriptions, prepaid subscriptions, anchor dates, build-a-box subscriptions – you name it, Smartrr can do it for your customers.
Smartrr’s killer analytics will take your DTC brand to the next level – like it did with doublesoul.
Smartrr’s subscription analytics are easily best-in-class. Being able to fully understand the metrics behind your subscription business and take action against those metrics used to be hard and only available to enterprise brands who could build their own solutions.
But now, through Smartrr’s killer analytics portal, you’re able to visualize, analyze and act against some of your most important subscription metrics including:
- Active subscribers & subscription geographies
- Subscription revenue and its breakdown (SKU, frequency, etc.)
- Orders by type, variant and location
- Customer cohort and retention metrics
- Subscriptions by attribution method
doublesoul, a rapidly growing DTC brand that offers the World’s Comfiest Socks, swears by Smartrr and what the tool has done for their business. Allison Strumeyer, Co-Founder at doublesoul, says that “Smartrr is constantly offering new [analytics] tools to help us grow our doublesoul subscription base. After adding an additional feature where customers are able to see their top three benefits of using Smartrr, we grew our subscriber base by over 100% in the first few days alone.”
It’s no wonder that brands like Jolie, Starface, Avaline, Armra and many more are all integrating with Smartrr to power their subscription businesses.
Even Nik Sharma & Sharma Brands, the leading DTC brand agency for design, growth, strategy and incubation, calls Smartrr the “#1 tool for subscriptions” and the only subscription tool they use in their tech stacks across all of their DTC brands.
Jesse Pujji, an e-commerce and growth marketing expert, and founder of Ampush, also turns to Smartrr for all of his DTC brands and swears by their “seamless integrations and onboarding process.” Jesse’s no stranger to DTC subscriptions, either – Ampush, one of the first-ever Facebook performance marketing agencies founded by Jesse, worked with subscription-focused brands like Dollar Shave Club, The Farmer’s Dog, Cometeer, Tovala and more – so when it comes to customer experiences & subscription experiences, Jesse’s Smartrr recommendation holds a lot of weight.
It’s clear that your Shopify DTC brand needs Smartrr today
If you’re looking to scale your Shopify DTC brand and offer subscriptions to your customers, I would highly recommend checking out Smartrr and getting integrated with their subscription platform today.
There are genuinely no subscription app options out there that can do what Smartrr can do for your eCom business as you grow. Check Smartrr out here and tell them we sent you!
