About The Author & Brand:
Jason Wong is the Founder of Pughaus where he invests in and advises leading DTC and SaaS companies. Jason is also the CEO of Doe Lashes, a DTC beauty brand selling comfortable eye beauty products.
iOS-14 posed some serious challenges on our paid marketing efforts at Doe Lashes. When the update happened, we found it very hard to scale any of our ads on TikTok because of how unreliable and disorganized all of the in-app analytics were. This made it tough to find actionable data and any truth in the data that could give us insight into our business performance.
Doe Lashes’ Challenge on TikTok
At Doe Lashes, we run hyper-personalized funnels across all of our marketing channels, including Facebook, Instagram, TikTok, Snapchat, SMS, email and Google. It’s really effective for us in scaling our business and customer acquisition, but can pose a lot of challenges when it comes to data quality and finding performance insights. Even before iOS-14 disrupted digital advertising, getting actionable data was a challenge and feeling confident in making marketing decisions off of that data was even harder.
Especially on TikTok – one of our newer and still untapped channels – it was nearly impossible to know which campaigns, ad sets and ads were the ones driving performance, revenue and profit for us. Since iOS-14 dropped, in-platform reporting has become highly unreliable to use and almost dangerous to use for our media buying decisions.
The Solution & The Results
Luckily, Triple Whale launched their attribution and operating system solutions right when our accounts needed help. To combat the inaccurate TikTok data and in-platform attribution, we plugged into Triple Whale’s Triple Pixel and were finally given full visibility into our performance metrics at Doe Lashes. Before using the Triple Pixel, we weren’t able to get any real sense of truth in our data sets and could never confidently scale up or scale down our ads.
Now, with the Triple Pixel powering our campaign optimizations and performance, we’ve been able to identify winning and losing ads with certainty, optimize our content and creative strategy as well as scale our business with fantastic ROAS results.
The Triple Pixel allows us to get a full view on which creatives are performing, which ad sets are leading and which campaigns are driving the most efficiency account wide. We’re also able to use Triple Whale’s Customer Journey Feature to see how our TikTok performance helps to drive other efficiencies in other channels like SMS, email and branded search.
Explosive Growth in Revenue, Scale & Profit
To date, we’ve scaled our TikTok campaigns by over 2,900% with a ROAS that is significantly better than what we were achieving previously, all thanks to the Triple Pixel’s attribution and data.
The Triple Pixel has been so unlocking to our TikTok campaigns that they are now outperforming their own Facebook account ROAS by 150% – something not many brands in the industry can say.
We’ve shifted a lot of our budget away from Facebook and Google and into TikTok mainly because of how effective the Triple Pixel has been at identifying winning ads and giving us the visibility and confidence to scale.
We attribute the explosive growth in scale, revenue and profitability to the Triple Pixel – the visibility we get into our ad performance is something we’ve never gotten before, even in our pre-iOS-14 world.
We’re able to see how all of our channels interact with one another and understand full-funnel journeys without having to spend countless hours across multiple platforms. The centralized metrics saves us at minimum $7,200/month in time, which for our small and nimble team is a major value unlock. It also allows us to make faster and smarter business decisions, which has infinite upside for us.
Overall, I’d Recommend Getting On Triple Whale
If you’re not using Triple Whale’s eCom OS, Triple Pixel, Creative Cockpit and the rest of their other business-scaling features, then you are leaving a lot of money on the table.
I’d highly recommend signing up for Triple Whale today and taking advantage of their products. Your eCommerce brand’s top line and bottom line will thank you as well as your pocket! Tell them Jason sent you.